No story about the history of AEG would be complete without talking about my parents, family and friends who not only supported us, but also helped when we needed it most. My dad, John (Big Z to most everyone who was his friend), did not understand my decision toRead More →
There is this great little card game out there called Plague and Pestilence. I am not sure how big it was in the rest of the world, but in So Cal it was all the rage during the beginning of the CCG era. I have been trying to track downRead More →
It has been a very unproductive week for me. I find that I fall back into bad habits at the first sign of adversity inside the company. I want to jump up and plug the hole in the dam. I find that the hardest part of moving to a newRead More →
AEG tries to have a submission process as open as possible. We believe you never know where you are going to find the next great game or game designer, and we want to meet as many designers as possible and see as many games as we can. We tryRead More →
We have been talking quite a bit about our products on press right now and how we make sure the right ones get on a boat before the potential new policies on tariffs take effect. It would be one thing to be worrying about our normal product schedule—and we are—butRead More →
In a past life our main marketing effort was to give out free sample decks for our CCGs. In our years of publishing CCGs we gave away over one million decks. The sampling model worked for CCGs because a CCG is a lot like the razor and razor blades business.Read More →