We have been talking quite a bit about our products on press right now and how we make sure the right ones get on a boat before the potential new policies on tariffs take effect.  It would be one thing to be worrying about our normal product schedule—and we are—butRead More →

In a past life our main marketing effort was to give out free sample decks for our CCGs.  In our years of publishing CCGs we gave away over one million decks. The sampling model worked for CCGs because a CCG is a lot like the razor and razor blades business.Read More →

MAY “May more than any other month of the year wants us to feel alive.” Fennel Hudson May is pretty awesome.  I live in California so we do not get the major change from winter to spring like other places but the flowers are blooming, the barbecue has a freshRead More →

Our industry is growing, and it also changing at a pace we often cannot control.  It is likely that more new games will be released over the next year than any year prior. That has been the case for the last five years.   A retailer recently described dealing with allRead More →

How do you get to Carnegie Hall?  Practice, practice, practice. How do you make great games?  Play, play, play. There is a lot of real hard work that goes into making and delivering a game. There are graphics, art, editing, rules writing, sourcing, production, shipping, sales, marketing, warehousing, reprints, invoicing,Read More →

Hi, my name is John Zinser and I am the owner of Alderac Entertainment Group, or as most folk know us, AEG.  I have been playing games since I was 13 years old and making games for 27 years. I wanted to launch our company blog with a small seriesRead More →