I’LL JUST STEAL IT….

There is this great little card game out there called Plague and Pestilence. I am not sure how big it was in the rest of the world, but in So Cal it was all the rage during the beginning of the CCG era. I have been trying to track down Read More →

Sunday History of AEG- The Guaranteed Demo Program

As previously mentioned in the beginning, 1996 was the first great CCG market crash. The market had been flooded and was reacting. But let’s step back. Let’s start with how expensive it is to launch a CCG. There is, of course, the time necessary to build the game, but our Read More →

The Instant Gratification Monkey

It has been a very unproductive week for me. I find that I fall back into bad habits at the first sign of adversity inside the company. I want to jump up and plug the hole in the dam. I find that the hardest part of moving to a new Read More →

Let’s make a game about Samurai- History of AEG #4

In 1994 the SoCal gaming community connected every holiday weekend at one of three Strategicon shows in LA. Shadis and AEG became regulars at these events, and when not at the show someone was always hanging out at our FLGS All-Star Games. (RIP Dave and Carol Turrietta) Like a tavern Read More →

THE REALITIES OF TIME,SIZE,AND THE HIERARCHY OF CREATIVITY AT AEG.

AEG tries to have a submission process as open as possible. We believe you never know where you are going to find the next great game or game designer, and we want to meet as many designers as possible and see as many games as we can. We try Read More →

You had me at hello. Sunday History of AEG #3

One of the first ads we sold in Shadis Magazine was for a small mail-order company called RPG International. They sold D&D products and bundles via mail order before the internet. This company was run by my soon-to-be good friend, Ryan Dancey. (Funny note: RPG International was originally set up Read More →

The True Cost of Delays

We have been talking quite a bit about our products on press right now and how we make sure the right ones get on a boat before the potential new policies on tariffs take effect. It would be one thing to be worrying about our normal product schedule—and we are—but Read More →

Dress to Impress: Sunday History of AEG # 2

First I would like to say Happy Mothers day to the three great mothers in my life. My Mom, Mary, without whom none of this craziness would be possible. My Wife, Julie, without whom none of this would be worth while My Mother in Law, Jeanne, who welcomed this Read More →

Sampling Works…. If your product does not suck!!!

In a past life our main marketing effort was to give out free sample decks for our CCGs. In our years of publishing CCGs we gave away over one million decks. The sampling model worked for CCGs because a CCG is a lot like the razor and razor blades business.Read More →

Sunday History of AEG #1

I am a big fan of Sunday morning news shows. I appreciate a show that gives me highlights of the things, good and bad, that happened during the week, and then do an hour and a half of feel-good stories about things I would normally not follow-up on but enjoy Read More →