• A New Mystic Vale Expansion!

    Adding Amulets which alter how the Mana Token works plus new Leaders to the battle for the Vale!

    AVAILABLE NOW!

  • The First Space Base Expansion!

    Something strange is happening and the Commodores of the Space Base are called to duty - what is Shy Pluto?

    AVAILABLE NOW!

  • The Amazing New Game On Sale Now

    AEG's smash hit game of spatial arrangement and strategy

    AVAILABLE NOW!
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SMASH UP

Spring Expansion Smash Up World Tour Part I on sale in March!

ISTANBUL

Winner of the 2014 Kennerspiel!

MYSTIC VALE

The fifth Mystic Vale Expansion, Harmony on sale in May!

DICE CITY

Rolldovia needs a new capital. Roll, Build, Win!

CAT LADY

Collect Cats, Food & Toys

WAR CHEST

A beautiful chess-like abstract strategy game

THE CAPTAIN IS DEAD

Episode 2 Lockdown Now On Sale!

THUNDERSTONE QUEST

The Deck Building Game of Heroic Adventure

EDGE OF DARKNESS

Late Pledges for Edge of Darkness end soon!

SPACE BASE

Build the best Space Base

TINY TOWNS

Make the best Tiny Town

BIG GAME NIGHT

4 Hours of Fun at your Favorite Con

Recent & New Releases

The first Space Base Saga Expansion the Emergence of Shy Pluto is on its way! Due in April, this expansion provides a narrative story with secret components which can be replayed and mixed together with your Space Base Core Game when you’ve played the story.

A new expansion for the ORIGINS Award Winning Mystic Vale, Mystic Vale Harmony introduces Amulets which alter the way the Mana Token works and 8 new Leaders.

AEG’s Smash Hit Tiny Towns releases to Brick & Mortar retail stores worldwide on April 26th, and globally to all outlets in mid-May.

The winner of the Kennerspiel, Istanbul Big Box combines the base game and both expansions (Mocha & Baksheesh and Letters & Seals) into one box!

Current AEG News:

THE REALITIES OF TIME,SIZE,AND THE HIERARCHY OF CREATIVITY AT AEG.

AEG tries to have a submission process as open as possible.  We believe you never know where you are going to find the next great game or game designer, and we want to meet as many designers as possible and see as many games as we can.   We tryRead More →

You had me at hello. Sunday History of AEG #3

One of the first ads we sold in Shadis Magazine was for a small mail-order company called RPG International.  They sold D&D products and bundles via mail order before the internet.  This company was run by my soon-to-be good friend, Ryan Dancey. (Funny note: RPG International was originally set upRead More →

The True Cost of Delays

We have been talking quite a bit about our products on press right now and how we make sure the right ones get on a boat before the potential new policies on tariffs take effect.  It would be one thing to be worrying about our normal product schedule—and we are—butRead More →

Dress to Impress: Sunday History of AEG # 2

First I would like to say Happy Mothers day to the three great mothers in my life.   My Mom, Mary, without whom none of this craziness would be possible. My Wife, Julie, without whom none of this would be worth while My Mother in Law, Jeanne, who welcomed thisRead More →

Sampling Works…. If your product does not suck!!!

In a past life our main marketing effort was to give out free sample decks for our CCGs.  In our years of publishing CCGs we gave away over one million decks. The sampling model worked for CCGs because a CCG is a lot like the razor and razor blades business.Read More →

Sunday History of AEG #1

I am a big fan of Sunday morning news shows.  I appreciate a show that gives me highlights of the things, good and bad, that happened during the week, and then do an hour and a half of feel-good stories about things I would normally not follow-up on but enjoyRead More →

MAY GAMING

MAY “May more than any other month of the year wants us to feel alive.” Fennel Hudson May is pretty awesome.  I live in California so we do not get the major change from winter to spring like other places but the flowers are blooming, the barbecue has a freshRead More →

PUBLISH FEWER NEW GAMES

Our industry is growing, and it also changing at a pace we often cannot control.  It is likely that more new games will be released over the next year than any year prior. That has been the case for the last five years.   A retailer recently described dealing with allRead More →

WELCOME TO LARKSTONE

How do you get to Carnegie Hall?  Practice, practice, practice. How do you make great games?  Play, play, play. There is a lot of real hard work that goes into making and delivering a game. There are graphics, art, editing, rules writing, sourcing, production, shipping, sales, marketing, warehousing, reprints, invoicing,Read More →

MY NEW JOB

Hi, my name is John Zinser and I am the owner of Alderac Entertainment Group, or as most folk know us, AEG.  I have been playing games since I was 13 years old and making games for 27 years. I wanted to launch our company blog with a small seriesRead More →

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