The Alpha Store program allows you to purchase our products directly. Orders will ship from our warehouse in Tennessee and should arrive at your store in 5-7 business days (in the Continental United States).

We have added or updated your email address to our online store and flagged it with the Alpha Store credentials. (If you used your email address for another AEG marketing program like the Vanguards or a Kick It Here program the Alpha Store status will overwrite that other credential. If you need or want to use multiple programs please email [email protected] and we’ll work with you to get multiple accounts set up in the online store!)

To be sure that you have a fresh session please log out of the store on all devices and close any tabs or browsers you may have opened that were accessing the store.

In order to access the Alpha Store offers you will need to visit our online store and log in with your store’s credentials. Your username will be the email address that you provided when you signed up for this program. If you did not receive a password reset via email already, you can trigger a fresh password reset request on the log in screen. (Click the link that says “Forgot your password”).

Once you have logged in with your Alpha Store account you will be able to access the Alpha Store offer pages which list every game we currently have in stock. This link will only work once you’ve logged in:

Participation in this program has several requirements:

  • Your store must be a brick & mortar retail store that generates a meaningful percentage of its revenue from the sales of tabletop games
  • You agree not to resell any merchandise purchased through this program via Amazon or eBay, or to knowingly convey any merchandise purchased through this program to any person or company who may do so
  • All payments will be made by credit card, no COD orders or net terms
  • Receipt of orders is your responsibility; AEG will not reimburse for orders that are reported missing or stolen after delivery
Alpha Stores are able to order all in-stock games and accessories at a 50% discount from the MSRP. Shipping for orders inside the continental United States is $5 regardless of order size or value. Shipping will be via UPS Ground.(Terms for discount & shipping may vary for Kickstarter products including Thunderstone QuestEdge of DarknessDead Reckoning and Meeples & Monsters. Variant terms, if any, will be described in the product listings.)