AEG tries to have a submission process as open as possible. We believe you never know where you are going to find the next great game or game designer, and we want to meet as many designers as possible and see as many games as we can. We tryRead More →
One of the first ads we sold in Shadis Magazine was for a small mail-order company called RPG International. They sold D&D products and bundles via mail order before the internet. This company was run by my soon-to-be good friend, Ryan Dancey. (Funny note: RPG International was originally set upRead More →
We have been talking quite a bit about our products on press right now and how we make sure the right ones get on a boat before the potential new policies on tariffs take effect. It would be one thing to be worrying about our normal product schedule—and we are—butRead More →
First I would like to say Happy Mothers day to the three great mothers in my life. My Mom, Mary, without whom none of this craziness would be possible. My Wife, Julie, without whom none of this would be worth while My Mother in Law, Jeanne, who welcomed thisRead More →
In a past life our main marketing effort was to give out free sample decks for our CCGs. In our years of publishing CCGs we gave away over one million decks. The sampling model worked for CCGs because a CCG is a lot like the razor and razor blades business.Read More →
I am a big fan of Sunday morning news shows. I appreciate a show that gives me highlights of the things, good and bad, that happened during the week, and then do an hour and a half of feel-good stories about things I would normally not follow-up on but enjoyRead More →