THE REALITIES OF TIME,SIZE,AND THE HIERARCHY OF CREATIVITY AT AEG.

AEG tries to have a submission process as open as possible. We believe you never know where you are going to find the next great game or game designer, and we want to meet as many designers as possible and see as many games as we can. We try Read More →

You had me at hello. Sunday History of AEG #3

One of the first ads we sold in Shadis Magazine was for a small mail-order company called RPG International. They sold D&D products and bundles via mail order before the internet. This company was run by my soon-to-be good friend, Ryan Dancey. (Funny note: RPG International was originally set up Read More →

The True Cost of Delays

We have been talking quite a bit about our products on press right now and how we make sure the right ones get on a boat before the potential new policies on tariffs take effect. It would be one thing to be worrying about our normal product schedule—and we are—but Read More →

Dress to Impress: Sunday History of AEG # 2

First I would like to say Happy Mothers day to the three great mothers in my life. My Mom, Mary, without whom none of this craziness would be possible. My Wife, Julie, without whom none of this would be worth while My Mother in Law, Jeanne, who welcomed this Read More →

Sampling Works…. If your product does not suck!!!

In a past life our main marketing effort was to give out free sample decks for our CCGs. In our years of publishing CCGs we gave away over one million decks. The sampling model worked for CCGs because a CCG is a lot like the razor and razor blades business.Read More →

Sunday History of AEG #1

I am a big fan of Sunday morning news shows. I appreciate a show that gives me highlights of the things, good and bad, that happened during the week, and then do an hour and a half of feel-good stories about things I would normally not follow-up on but enjoy Read More →

MAY GAMING

MAY “May more than any other month of the year wants us to feel alive.” Fennel Hudson May is pretty awesome. I live in California so we do not get the major change from winter to spring like other places but the flowers are blooming, the barbecue has a fresh Read More →

PUBLISH FEWER NEW GAMES

Our industry is growing, and it also changing at a pace we often cannot control. It is likely that more new games will be released over the next year than any year prior. That has been the case for the last five years. A retailer recently described dealing with all Read More →

WELCOME TO LARKSTONE

How do you get to Carnegie Hall? Practice, practice, practice. How do you make great games? Play, play, play. There is a lot of real hard work that goes into making and delivering a game. There are graphics, art, editing, rules writing, sourcing, production, shipping, sales, marketing, warehousing, reprints, invoicing,Read More →

MY NEW JOB

Hi, my name is John Zinser and I am the owner of Alderac Entertainment Group, or as most folk know us, AEG. I have been playing games since I was 13 years old and making games for 27 years. I wanted to launch our company blog with a small series Read More →