GAMA 2020

We attended GAMA and it was a very good show. We  learned quite a bit and my team was able to talk about what our plans are for the rest of 2020 and beyond. RETAILERS The highlight of the show for us was contact with retailers.  Attendance was down atRead More →

Alderac Design Center- Elevator Pitch Contest: Lessons and Thoughts

We recently opened a new Facebook Group for Game Designers and Game Industry Creatives.  We welcome all industry talent to join the conversation. Alderac Design Center We started the Alderac Design Center for a few reasons.   I realized that there is a giant pool of talent out there to whomRead More →

Woops…..

Hey check out the cool new Registered Trademark AEG Logo.  Yep, we are officially official now.   Pretty Snazzy.  Looks like we should go back and change the files on our product reprints so we can show off our cool new logo.   What does it mean to have “registered” a trademark?Read More →

The Day of Thunder PART 2 HISTORY OF AEG #12

After three days of play at Gencon 1997, the players remaining  in the L5R championship event had been reduced to the final 16 contestants.  We had decided long before the show that we would clear out our booth (at the time I think it was a 20 by 30 island)Read More →

Games, Viruses, and Games about Viruses

Non-gamers would think it is strange that each day when I watch the news about the corona virus I think about a game. I do. I am betting anyone who has played Pandemic has thought about that game recently and I would also think that anyone who has played thatRead More →

I love expansions!

As a company making fewer new games I also felt that I should also talk about expansions to those games.  I personally love a good new expansion for my games. It is a great reason to bring the game back to table for a fresh and interesting play.  I alsoRead More →

Larkstone 2019.. That is a Wrap!

It’s 5:30 AM and I just dropped off the last visitor to the Larkstone house for 2019 at the Airport.  I know I have talked a lot about Larkstone this year but there is a good reason. Setting up this house has been one of the best decisions we haveRead More →

The Day of Thunder Part 1: THE HISTORY OF AEG #11

The Day of Thunder was the Gencon 1997 storyline tournament.  It was the culmination of the Imperial Edition story arc. The story resolved around The Seven Thunders, (Champions) one from each major clan and Fu Leng the evil god who had taken over the body of the dying emperor. EmperorRead More →

Unconventional Convention Thoughts

The final show of the year is behind us and as with every year we need to be thinking about the year ahead.  At PAX Unplugged this year I had about 10 conversations with near-peer companies and start-ups about convention planning.  There are so many shows now you could attendRead More →

L5R RPG First Edition: HISTORY OF AEG #10

Show Me Your Stance  At AEG, our role-playing roots are deep and we always intended to do RPG’s as supplemental material to our storyline worlds.  In the case of Legend of the Five Rings, the RPG material strengthened the connection players had to the story.   The core L5R RPG bookRead More →